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Hispanics will play a significant role in driving the political and economic agenda of the United States in the 21st century. Totaling 52 million people and 16.7 percent of the total U.S. population, Latinos are the nation's fastest growing and largest ethnic or racial group.

By 2050, when demographers tell us that there will be no racial or ethnic majority among the general population of the United States, it is projected that the Latino population will double to 30 percent. Moreover, between 2012 and 2020, the U.S.


Our collective experience of working at the local, state and national government level, as well as with national and international media outlets, has given us a broad based level of expertise and network of resources which we utilize to the benefit of our clients.

We combine government relations strategies and tactics with opinion research, polling, coalition building, grassroots and grasstops programs, social media engagement and traditional public relations to move our clients' issues forward.


We excel at developing winning strategies for companies looking to compete for public contracts, irrespective of the goods or services provided.

Our extensive experience directing public advocacy initiatives around large-scale public infrastructure projects also sets us apart. From grassroots, grasstops recruitment efforts to paid and earned media campaigns, we have successfully represented efforts to secure funding for major bond programs that include the...


Our government affairs practice helps organizations, corporations and institutions develop sound business strategies in line with the evolving trends of public policy discourse.


Our digital strategies and capabilities practice enables our clients to effectively engage with their core audiences and constituents. For us, social media engagement is an integral part of our...


Bloggers are the New Mass Media + Social Media Tips & Tricks

Alex Rodriguez, @ARodWrites, Digital Strategies Manager, Balsera Communications

5 of 1 votes

HPRA national is celebrating “Latino Social Media Day” on Wednesday, June 25th, a time when the national organization, local city chapters and members across the country raise awareness of the many contributions Hispanics have made online.

On this special day, HPRA Miami chapter partnered with its corporate member, Balsera Communications, to share valuable social media insight and helpful tips – and recognize the great work of leading Latino online influencers found right in our backyard.



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Duckenfield Appointed Deputy Assistant Secretary for Public Affairs at U.S. Department of State


5 of 4 votes

May 1, 2014 (Miami, FL) -- David Duckenfield, President of Balsera Communications, has been appointed deputy assistant secretary for Public Affairs at the U.S. Department of State beginning May 5, 2014, it was announced today.

In this new role, Duckenfield will lead the State Department’s public liaison and domestic outreach efforts as well as its intergovernmental functions and the U.S. Diplomacy Center. He will assist the Bureau of Public Affairs in carrying out its mission to further U.S. foreign policy and national security interests and broaden understanding of American values by communicating with the American people and global audiences.

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