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Hispanics will play a significant role in driving the political and economic agenda of the United States in the 21st century. Totaling 52 million people and 16.7 percent of the total U.S. population, Latinos are the nation's fastest growing and largest ethnic or racial group.

By 2050, when demographers tell us that there will be no racial or ethnic majority among the general population of the United States, it is projected that the Latino population will double to 30 percent. Moreover, between 2012 and 2020, the U.S.


Our collective experience of working at the local, state and national government level, as well as with national and international media outlets, has given us a broad based level of expertise and network of resources which we utilize to the benefit of our clients.

We combine government relations strategies and tactics with opinion research, polling, coalition building, grassroots and grasstops programs, social media engagement and traditional public relations to move our clients' issues forward.


We excel at developing winning strategies for companies looking to compete for public contracts, irrespective of the goods or services provided.

Our extensive experience directing public advocacy initiatives around large-scale public infrastructure projects also sets us apart. From grassroots, grasstops recruitment efforts to paid and earned media campaigns, we have successfully represented efforts to secure funding for major bond programs that include the...


Our government affairs practice helps organizations, corporations and institutions develop sound business strategies in line with the evolving trends of public policy discourse.


Our digital strategies and capabilities practice enables our clients to effectively engage with their core audiences and constituents. For us, social media engagement is an integral part of our...


Progressive Waste Solutions is Victorious in the City of Hialeah Solid Waste Collection Bid


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Last night, the City of Hialeah voted unanimously to award our valued client, Progressive Waste Solutions, with a contract to provide privatized solid waste collection services to the municipality over an initial period of four years.
Over the course of the past nine months, Balsera Communications has lent its media relations, political counsel and public relations expertise to position Progressive Waste as the frontrunner in the solicitation bid process.

Click the image below to read the latest El Nuevo Herald report.


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Balsera Communications Names Sonia Diaz Director of Public Relations and Digital Strategies


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Balsera Communications Names Sonia Diaz Director of Public Relations and Digital Strategies

Balsera Communications has announced that it has promoted Sonia Diaz to Director of Public Relations and Digital Strategies, effective immediately. In her expanded role, Sonia will lead new business development while managing messaging, strategy, objectives and partnerships for Balsera’s U.S. Hispanic, public affairs and government affairs clients.

Diaz joined Balsera Communications in 2011 as a Senior Account Executive supporting the agency’s U.S. Hispanic practice. During this time, she has led the creation and implementation of U.S....

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