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The U.S. HISPANIC MARKET

Hispanics will play a significant role in driving the political and economic agenda of the United States in the 21st century. Totaling 52 million people and 16.7 percent of the total U.S. population, Latinos are the nation's fastest growing and largest ethnic or racial group.

By 2050, when demographers tell us that there will be no racial or ethnic majority among the general population of the United States, it is projected that the Latino population will double to 30 percent. Moreover, between 2012 and 2020, the U.S.

PUBLIC AFFAIRS

Our collective experience of working at the local, state and national government level, as well as with national and international media outlets, has given us a broad based level of expertise and network of resources which we utilize to the benefit of our clients.

We combine government relations strategies and tactics with opinion research, polling, coalition building, grassroots and grasstops programs, social media engagement and traditional public relations to move our clients' issues forward.

PUBLIC INFRASTRUCTURE

We excel at developing winning strategies for companies looking to compete for public contracts, irrespective of the goods or services provided.

Our extensive experience directing public advocacy initiatives around large-scale public infrastructure projects also sets us apart. From grassroots, grasstops recruitment efforts to paid and earned media campaigns, we have successfully represented efforts to secure funding for major bond programs that include the...

GOVERNMENT AFFAIRS

Our government affairs practice helps organizations, corporations and institutions develop sound business strategies in line with the evolving trends of public policy discourse.

 DIGITAL

Our digital strategies and capabilities practice enables our clients to effectively engage with their core audiences and constituents. For us, social media engagement is an integral part of our...

OUR CLIENTS
BC BLOG & ARTICLES

Balsera Communications Named Finalist for 2016 HPRA ¡Bravo! Awards

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Agency short listed for Public Affairs Campaign of the Year

MIAMI, Florida – September 23, 2016 -- Balsera Communications, a leading U.S. Hispanic public relations and public affairs agency, has been named a finalist for the Hispanic Public Relations Association (HPRA) ¡Bravo! Awards for Public Affairs Campaign of the Year. The nomination recognizes Balsera for its work with Progressive Waste Solutions in the City of Hialeah. The winners will be announced October 12, 2016 during the ninth annual HPRA National ¡BRAVO! Awards gala at The Palace Hotel in New York City.

“We are...

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Freddy Balsera Joins the Patrick Murphy Campaign for U.S Senate

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Palm Beach Gardens, Fla. (September 22, 2016) — Today, Freddy Balsera joined Patrick Murphy’s campaign for U.S. Senate as Chief of Hispanic Communications and Strategy, focusing primarily on media, communications and outreach. Balsera will advise the campaign on messaging and strategy with regard to the Hispanic community.

“Freddy is a top tier communications professional with deep insight into Florida’s Hispanic communities and we are thrilled to have him join our campaign,” said Murphy campaign manager Josh Wolf. “His experience, connections, and skill set will be an invaluable asset to ensure that Florida's diverse Hispanic communities know Patrick Murphy and what he stands for. Patrick's message of fighting for immigration reform and strengthening Florida’s middle class continues to resonate with voters and Freddy will help make sure that message reaches Floridians across the state.”

“I’m...

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