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Hispanics will play a significant role in driving the political and economic agenda of the United States in the 21st century. Totaling 52 million people and 16.7 percent of the total U.S. population, Latinos are the nation's fastest growing and largest ethnic or racial group.

By 2050, when demographers tell us that there will be no racial or ethnic majority among the general population of the United States, it is projected that the Latino population will double to 30 percent. Moreover, between 2012 and 2020, the U.S.


Our collective experience of working at the local, state and national government level, as well as with national and international media outlets, has given us a broad based level of expertise and network of resources which we utilize to the benefit of our clients.

We combine government relations strategies and tactics with opinion research, polling, coalition building, grassroots and grasstops programs, social media engagement and traditional public relations to move our clients' issues forward.


We excel at developing winning strategies for companies looking to compete for public contracts, irrespective of the goods or services provided.

Our extensive experience directing public advocacy initiatives around large-scale public infrastructure projects also sets us apart. From grassroots, grasstops recruitment efforts to paid and earned media campaigns, we have successfully represented efforts to secure funding for major bond programs that include the...


Our government affairs practice helps organizations, corporations and institutions develop sound business strategies in line with the evolving trends of public policy discourse.


Our digital strategies and capabilities practice enables our clients to effectively engage with their core audiences and constituents. For us, social media engagement is an integral part of our...


Freddy Balsera weighs in on Hillary Clinton's running mate, Tim Kaine, and the Hispanic vote in the Washington Post


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Tim Kaine can speak Spanish.

But most Hispanics don’t care.



By Ed O'Keefe July 24

This year’s fight to become vice president included talk in both parties about the age, gender, height, weight and marital history of various contenders. On the Democratic side, it also focused for the first time on whether certain potential running mates could speak Spanish.

Presidential candidate Hillary Clinton considered two Latino contenders for her running mate, Housing and Urban Development Secretary Julián Castro and Labor Secretary Thomas Perez, and ultimately chose Sen. Timothy M. Kaine of Virginia, in part...

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Freddy Balsera profiled in Diario Las Américas, discusses entrepreneurship and the upcoming elections


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"La llave para ganar el voto latino es la economía", dice un experto

Freddy Balsera, uno de los hombres que ayudó a Obama a obtener la presidencia gracias al voto hispano, asegura que los candidatos a la Casa Blanca deben hablar de oportunidades y negocios

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