As the Founder and Managing Partner of Balsera Communications, Mr. Balsera assists corporations and organizations craft communications campaigns promoting their issues projects, products, or services.  From the moment he launched his firm in 1999, Mr. Balsera has been able to generate results for Fortune 500 and publicly traded companies, national political organizations, labor unions and financial institutions as their communications strategist. Today, Balsera Communications is regarded nationally as a first tier public affiars firm with Hispanic expertise.  

Throughout his career, Mr. Balsera has developed a unique proficiency in communicating complex political and public policy messages to the public. In 2008, Mr. Balsera helped craft President-elect Barack Obama's national Hispanic television and radio message and campaign. In this capacity, he co-wrote and produced all of the Spanish media messages broadcast by the Obama campaign in the entire country. Mr. Balsera's work helped deliver an estimated sixty-six percent of the national Hispanic vote for President Obama. He was also a Latino surrogate spokesperson for the campaign handling over 250 interviews on the campaign’s behalf.  Additionally, Mr. Balsera served on the campaign's National Finance Committee and was appointed as a Presidential Elector in Florida.

As part of the Obama-Biden Transition process, Mr. Balsera served as an advisor to the agency review team for the Federal Communications Commission. He currently serves as National Co-Chair of the Democratic National Committee's Hispanic Leadership Council. This year, Mr. Balsera was profiled by Politics Magazine as one of the ten most influential Democrats in Florida.

Mr. Balsera maintains strong relationships with print and electronic media reporters throughout the country and has developed the credibility and reputation that allows him insight into how news is reported. His high regard among the media has allowed him to also frequently serve as commentator and analyst on political issues to local and national Spanish language media.

Mr. Balsera is also an adjunct faculty member of the University of Salamanca’s School of Communications in Spain. He also serves on the alumni board of his alma mater, Barry University.